Link building in SEO is the process of acquiring links to your website from other websites in order to improve search engine visibility. There are many different techniques that can be used to achieve this including content marketing, creating useful tools, broken link building, and email outreach. Link building should always be done in a way that feels natural and doesn’t come across as spammy or forced. It should also be part of a wider strategy that takes into account things like brand awareness, social media, and public relations. Go here https://saketwahi.com

Back in the pre-Google days, search engines ranked pages based solely on their own content. But when Google introduced its PageRank algorithm, it shifted the focus from just looking at a page’s content to also considering how that page related to other pages. In other words, a page with lots of links to it was considered more relevant than a page that didn’t have any.

The Role of Backlinks in Google’s Ranking Algorithm

To rank well in Google, it is important to have a strong link profile that shows relevance and authority in your field. But that’s a big job, and it involves both receiving external links (part of off-page SEO) as well as adding links on your own pages (part of on-page SEO).

Before you dive into any form of link building, it’s worth spending some time studying the websites of your competitors. This will help you understand the types of content that are likely to be linked to and will give you ideas about what kinds of links you might want to pursue.