Club Oenologique featured the Gaja family in the April 1, 2021 article Gaja, Piedmont and the Importance of Identity, written by Adam Lechmere.
“In a major profile in the spring edition of Club Oenologique, Gaja outlines how the producer has expanded from its Barbaresco base to become a pan-Italian company, operating from the far north to the far south of the country. The new projects – the “adventures” – include Idda Etna, a €4m joint venture in Sicily, and 30ha in the Alta Langa sub-zone of southern Piedmont.
Retaining Gaja’s identity while cementing this extensive empire will be the focus of the next few years, Gaia tells Club O. “Yes, there is a danger of dilution,” she says, citing Ca’Marcanda, the Bolgheri estate that her father Angelo bought 30 years ago as an example. “We need to promote the beauty of Ca’Marcanda better to distinguish it,” she says, adding that she doesn’t agree that only indigenous grapes can confer authenticity. “Cabernet Sauvignon doesn’t have a strong connection with Bolgheri, but it doesn’t matter. We believe that Bolgheri has that quality.” “